Polymer Vision readies roll-out of rollable e-reader

January 22, 2008, 03:11 PM —  IDG News Service — 

Polymer Vision plans to launch Readius, an e-reader with a flexible screen
weighing little more than a cell phone, in the middle of this year, it said
Tuesday.

The long-awaited gadget will be a boon to those who now get their daily news
fix by scanning the headlines on an e-reader -- but who miss the way they could
roll up their old newspaper and tuck it in a pocket when they had finished reading.

The key feature of the Readius is its flexible screen, 5 inches across the
diagonal, with a resolution of 320 by 240 pixels (QVGA) in 16 shades of gray.

It has mutated a little since Polymer Vision showed early prototypes of the
wrap-around flexible screen a year ago: "The concept is the same, but we
have added mobile phone functionality," said Thomas van der Zijden, vice
president of sales and marketing.

The latest device, now ready for production, functions as a triband phone with
a high-speed mobile wireless connection. Unlike Amazon.com's Kindle e-reader,
which can only connect to U.S. wireless networks, the Readius will operate almost
worldwide, as it works with the HSDPA (High Speed Downlink Packet Access) 3G
(third-generation) service favored by European, Asian and some U.S. operators.

Although the device will function as a phone, dialing unfamiliar numbers will
be awkward, as it has only eight buttons. That's not a problem, according to
Van der Zijden, as mobile phone users make most calls to numbers already in
their address book -- and the Readius can be synchronized with a PC through
its USB 2.0 connection or Bluetooth 2.0 wireless interface.

In addition, the wireless connection can be used to download e-mail using the
POP3 and IMAP4 protocols, or from Web-based services such as Yahoo mail, Google's
Gmail or corporate servers using the Webmail function of Microsoft Exchange,
according to Polymer Vision.

The Readius weighs 115 grams and measures 115 millimeters by 57 mm by 21 mm
when closed. It has a slot for Micro-SDHC (Secure Digital High Capacity) memory
cards up to 8G bytes in capacity. One battery charge will allow up to 30 hours
of continuous reading, and for those with tired eyes the device will even play
audio books -- and podcasts and MP3 music files, the company said.

Polymer Vision is seeking content providers willing to sell material through
a dedicated Internet portal offering wireless downloads for the Readius, and
is also looking for mobile networks and retail outlets to provide additional
distribution channels.

Content will have to be adapted to the small screen resolution, but there are
no obstacles to that: the platform is open and can display PDF, HTML and ASCII
text files, said Van der Zijden. The devices run the Windows CE operating system
with a custom user interface, and can use the OMA 1.0 DRM (digital rights management)
to prevent copying of content. Polymer Vision may add other DRM systems depending
on demand from content providers, he said.

The company expects to have the Readius available to partners by the end of
the second quarter, so that they can sell it early in the third quarter.

The price will depend on operator subsidies and contracts, but Van der Zijden
expects it to be comparable with that for high-end smartphones such as Nokia's
N95 8GB or Apple's iPhone.

One operator that expressed an early interest in the Readius is Italy's Telecom
Italia. Polymer Vision is developing a special version for Italy that will include
support for the DVB-H broadcast protocol, said Van der Zijden. While this is
normally used to broadcast television signals, Telecom Italia plans to use it
to deliver large quantities of data to a wide audience -- such as a daily newspaper
that subscribers can then unlock.

IDG News Service

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