October 22, 2010, 5:04 PM — A recent study from application integration/app hosting company Hubspan added to the pile of research showing that a significant percentage of corporate IT people are "confused" about both cloud computing technology and its potential benefits.
More than 60% of the companies in the Hubspan study said cloud computing was a strategic direction. Thirty-six percent had at least one SaaS or cloud-based application and an additional 25% planned to move a business application to the cloud. Only 13% had no plans to add a cloud or SaaS-based project.
The top reason 39% had not yet moved into cloud computing? They were unclear on the potential benefits of cloud computing.
"You have to ask how they can say that," says Bernard Golden, CEO of consultancy Hyperstratus and a CIO.com blogger. "Do these people work in the technology world? Have they been living under a rock?"
[Is it really just SMBs running apps in Amazon's public cloud? No way, says CIO.com's Bernard Golden. See The Truth About What Runs on Amazon. ]
The amount of information--and hype--about cloud computing has been so intense in the IT industry for the last couple of years that it seems almost impossible for someone in the industry to not understand the basic concept and benefits of cloud computing.
"What they may mean is they don't understand how cloud computing may apply to them, to their company particularly," Golden says.
There has been a lot of confusion about what a cloud actually is, let alone what benefits it could bring, according to Sean Hackett, research director for The 451 Group.
For example, a July 6 Forrester Research study found many companies "suffering from cloud confusion" caused by the number of dissimilar products assigned the name "cloud" as a marketing effort.
Cloud Pilot Projects Don't Answer All Questions
For the most part, though, CIOs and senior-level IT executives who say they're 'confused' about the benefits of cloud computing may already have run at least one cloud project, Hackett says.