"A profiler is a must for serious apps," Hilwa said. "Application momentum [for the phone platform] appears to be coming along nicely. We are all watching if the ramp-up speed for WP7 apps will match that of Android, for example."
Microsoft officials also stressed commitment to HTML5 and the upcoming Internet Explorer 9 browser.
"We've already passed 10 million downloads on IE 9, making it the most downloaded beta release of IE ever," Ballmer said.
The browser will leverage HTML5 capabilities such as canvas tags and audio. "IE accelerates the whole Web -- video, audio, text, SVG, canvas, and all the other graphics on your page," said Dean Hachamovich, Microsoft corporate vice president for Internet Explorer.
While the focus was on mobile, Web, and cloud computing, Ballmer also plugged Microsoft's bread-and-butter PC platform.
"The PC is the number one smart device on the planet today, and there's lots of innovation going on" Ballmer said. He again said there would be new form factors for the holiday season and beyond for the Windows PC, including netbooks and tablets. Microsoft has lagged behind Apple, in particular, in the tablet space, with Apple's iPad tablet becoming extremely popular.
Microsoft also rolled out other developments related to Azure:
- Windows Azure Marketplace, including DataMarket, formerly known as "Project Dallas." Users can access demographic, financial, mapping, and entertainment data and other content. The marketplace is available now.
- Windows Azure AppFabric Composition Model, to speed the process of assembling services by providing application deployment and management capabilities
- Extra Small Windows Azure Instance, to ease the process of developing, testing and trial. The service is for developers to who want to run smaller applications Azure and is priced at 5 cents per compute hour.
This article, "Microsoft pitches cloud, phone apps to developers," was originally published at InfoWorld.com. Follow the latest developments in business technology news and get a digest of the key stories each day in the InfoWorld Daily newsletter.
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