July 09, 2011, 7:37 AM — Twitter is the perfect social network for today's ADHD world--messages are short, sweet, and constantly pouring in. But how do you make yourself known when your 140-character tweets of genius are constantly supplanted by other people's inane thoughts? Here are some tips on how to gain legions of Twitter followers.
Find Your Niche
The Internet is a big place, and you're just one person. That doesn't mean you can't change the world (or whatever), but it does mean that you won't enjoy mass appeal from the get-go. So find your niche and stick with it.
"The best thing about the Internet, and Twitter, is that if you are truly passionate about something--anything--there's a place for it," says travel writer Stefanie Michaels (@adventuregirl).
Michaels was already an established travel journalist before she joined Twitter in March 2009--but even so, she attributes much of her success to finding the right niche at the right time.
"When I started tweeting, I was basically the only person out there tweeting travel deals," she says in a phone conversation, "I was already a well-known travel editor at two now-defunct travel magazines, so I basically went from being unemployed to walking red carpets. It's pretty surreal."
Michaels has about 1.5 million followers on Twitter.
Twitter users who tweet often are more likely to keep their audience and followers engaged. So you should try to tweet as much as you can, without forcing it.
"When I tweet, I have to feel it. It must be 'real,'" says Shannon Seek (@shannonseek), "I don't preplan tweets or have a protocol of any kind. It is an intuitive experience."
Still, Seek admits that the more frequently she tweets, the more followers she gets. "When I amassed 30,000 followers in one month, I was tweeting like 180 times a day," Seek says in an email message, "I was recovering from surgery at the time, and it was a way to stay connected."
Seek currently has about 49,000 Twitter followers.
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