September 16, 2011, 10:05 AM — Google will soon launch a social news magazine for iPads and Android tablets called Propeller, according to reports. The app would compete with the popular Flipboard app on the iPad, which Google tried to buy but its offer was refused.
So, can Google become the king of social tablet magazines?
Blogger Robert Scoble first reported on Google's social news magazine plans, which his source described as "mind-blowing good". All Things D's Kara Swisher followed up, saying the app will be dubbed Propeller, but there's no word on when the app would be launched or any specific details over how it would work.
The social news magazine for tablets is getting increasingly crowded, as media consumers change their reading habits. Besides Pulse and News.me, AOL launched its own social new app called Editions earlier this year, Yahoo has Livestand, while CNN bought Zite last month. These apps pull content shared by friends and followers on Facebook and Twitter (and other services) based on reader's interests and format them for the iPad.
Out of all these apps, the one that stands out the most is Flipboard, available exclusively for the iPad (iPhone version in the works), which was named by Apple as App of the Year. The app also picked up several Webby and Webby People's Voice Awards for tablet news and social apps.