November 08, 2011, 5:10 PM — After several months of anticipation, Google finally announced Google+ Pages for local businesses, groups, sports, brands, organizations and more. Just a few weeks ago Google granted its Apps customers access to the social network, slowly growing its user base.
After yesterday's announcement, users flocked to create a Google+ Page for their business, but many were disappointed with what they saw. Google+ Pages bear a significant resemblance to personal Google+ pages--in fact, there are very few differences and few features that users expected to see.
Here's a rundown of what you and your business should know about Google+ Pages, and how to remedy problems you may have already encountered.
1. Claim your organization's Google+ Page ASAP
When Google opened the flood gates to businesses and organizations yesterday, there was a rush to lay claim to brand names. One flaw in the sign-up page for Google+ Pages was the lack of verification required to set up an account.
When you start the process of creating a page for a product or brand, for example, you only need to enter what you want the page to be called, the website you want to associate with the page, the category and who will be able to see your page.
If your business is actively involved in social media or you think it may want a Google+ Page in the future, it's a good idea to claim your business's name to prevent squatters from holding on to it.
2. Log out of your personal Gmail account before creating a Google+ Page.
One mistake Google+ users made yesterday was following the link to create a Google+ Page for their business while still logged into a personal Google account. As a result, the brand pages were automatically linked to their personal Google+ account, which means they have to toggle between their own and the company's, depending on what they want to post.
For some people--like those who don't want the company account linked to their own--this is problematic. It appears the only way to fix it is to delete the account, then reregister it under a new Google account that you create specifically for the brand.
For others, though, this could be useful, especially if the person registering the company account is the one who will be posting to it.