December 29, 2011, 6:08 AM — Whether you run a business employing one person or work for a corporation of 250,000, you'll need a social media strategy for 2012. As more people embrace Twitter, Facebook, Google+, and other networks, it's time to make social media an integral part of your marketing strategy.
1. Claim Your Name Everywhere
The social media world is no longer limited to Facebook and Twitter. You'll want to stake your claim on Google+ and LinkedIn with a company page as well. Make sure you are taking advantage of any directories available on the websites of any professional associations you belong to, as these valuable links back to your website help build your credibility both with potential customers and the search engines.
Even if you can't commit the resources to updating a Google+ or LinkedIn page, at least get them started so that you have the link and more relevant results for your company show up when a potential client is searching for you.
2. Do a Month-By-Month Plan With Clear Goals
Come up with a clear goal for what you want to do with social media. Do you want to help customers, make more sales, drive more people to your website, or a combination of all three? Then come up with a plan to meet those goals month-to-month and assign the proper resources to it. If you want to make more sales using Facebook, Twitter, and LinkedIn, make sure your sales force is trained in social media tools early in the year.
3. Find a Way to Measure Results