February 07, 2012, 6:12 AM — A report published last week illuminates just how some organizations are using social tools inside and outside their enterprise and what results they're seeing, and it's worth a read.
The report "When Social Meets Business Real Work Gets Done" shows tangible gains from the use of social initiatives within organizations of all sizes. Written by MIT professor Andrew McAfee, the paper reveals the results of an AIIM study that looked at the progress of social business technologies in organizations from 10 to over 5,000 employees, with a focus on three use cases: sales and marketing collaboration, open innovation and enterprise Q&A.
"All three areas addressed by the Task Force demonstrate that when people engage properly with each other and with technology, trust, self-organization, and good business results emerge," McAfee said in a press release. "The three use cases are true examples of social business because they depend on people with strong, weak and potential ties to organize their own workflows, roles and credentials."
McAfee knows a few things about social business, having coined the phrase "Enterprise 2.0" in a spring 2006 Sloan Management Review article and authored the book "Enterprise 2.0: New Collaborative Tools for your Organization's Toughest Challenges."
Some of the key findings: