Where HootSuite really sets itself apart from the competition is in the analytics tools that it offers. It allows you to see how well your social media campaigns are working by letting you track clicks, see referring Web sites, and measure the impact of individual tweets. You can use this information to create reports that can be shared with others, which is helpful for business users.
HootSuite is an attractive, easy-to-use, and powerful social media manager. Its full suite of tools will likely prove too much for casual Facebook or Twitter users, but social media pros will appreciate all that it has to offer.
-- Liane Cassavoy