February 15, 2012, 4:05 PM —
Even as social media presents unprecedented business opportunities for marketing, customer service, brand building and consumer relationships, many organizations are still struggling to embrace it for fear that it negatively effects worker productivity or puts the company at risk. A 2011 survey by Society for Human Resource Management reveals that 43% of businesses block access to social media on company-owned computers or handheld devices.
Rather than policing employees, these organizations would be better served by a social media governance model -- a collection of policies, procedures and educational resources that allow you to manage social media internally. A sound social media governance model empowers your employees while keeping them accountable. It allows you to quickly recover from a blow to your brand, or even sidestep it completely. It helps you keep your social initiatives on track and aligned with your business' strategic goals.
While many of the elements of a social media governance model will vary across industries and organizations, here are five fundamental components that should be part of any plan.
Social Media Policy