7. A potentially powerful PR tool. Using Google+ circles, you can target your public and media relations. "If we deliver a message, we know that it is going to be picked up by users who are more likely to respond, including key industry personalities and publishers," states Mike Essex, online marketing manager at Koozai, a U.K. digital marketing agency. Indeed, because Google+ allows users to tailor their message to a specific group (or circle), Essex has found Google+ to be a more effective PR tool than Twitter.
8. Can help promote brand awareness. "With the emergence of the social web, it has become essential for brands to build their reputation online," states Karim Guessous, founder and CEO of Tradepal, a peer-to-peer trading network. "Google+ gives a unique opportunity for an emerging product, such as Tradepal, to assert our personality and engage our user base." Through its Google+ page, Tradepal shares original content and tips, and has had dialogues with users, helping to solidify and promote its brand.
9. Another way to advertise promotions. With Google+, it's easy to offer promotions to those in your circles. For example, Arby's recently offered a coupon to Google+ users for a $2.99 Fish Sandwich & Small Curly Fries.
Jennifer Lonoff Schiff is a contributor to CIO.com and runs **** a marketing communications firm http://schiffandschiff.com/ **** focused on helping organizations better interact with their customers and partners.
Read more about web 2.0 in CIO's Web 2.0 Drilldown.