How to use Facebook 'Offers' to market your business

By , CIO |  Small Business, Facebook, facebook offers

An example of this: "Buy one pair of socks, get another pair free."Use a good image. Facebook says that photos of people using your product typically perform better than photos of the product by itself, and both generally perform better than your business's logo. In your Offer, your Page's profile picture will also appear in most places, so using your business's logo generally isn't necessary. Also, be sure your image looks good in thumbnail size, which is 90x90 pixels. Non-square images will be cropped to a square.[Want more tips, tricks and details on Facebook? Check out CIO.com's Facebook Bible.]Keep language simple. Make sure your headline leads with the value of the Offer instead of marketing slogans, Facebook recommends. Word your Offer, including the terms and conditions, as simply as possible, too, and note the character limits: 90 characters for the headline text and 900 characters for the terms and conditions. Also, set a reasonable expiration date to be sure you give people a few days to see and claim the Offer.Target the correct audience. If you'd like to control who can see your Offer, your only option to do so is to target your audience by country and language. Before sharing the Offer, click the drop-down menu under Public and next to the Post button and select Language/Location. Next, type in the countries or languages of the people you want to see your Offer. The Offer will show up only in News Feeds or on your Page for the people in the countries you choose or who speak the languages you specify.Facebook says that it's not yet possible to target Offers only to people who like your Page, so anyone visiting your Page will be able to see it (unless you target the audience by country or language).Promote, train and track. To maximize the effect of your Offer, Facebook suggests running to promote it. Sponsored stories are paid ads that appear in your followers' News Feeds and highlight specific interactions people have had with your organization or brand. To draw additional attention to your Offer--for free--pin it to the top of your page.Also, make sure your employees are aware of the terms of your Offer, how people can redeem it, and any point-of-sale processes your business needs in order to honor and track redemptions. Facebook Offers can be redeemed two ways: either by printing out the Offer or showing it on a mobile phone or tablet.Lastly, keep track of how many people have claimed and redeemed your Offer, which can be valuable information if you choose to run another one.To track how many people have claimed the Offer, refer to the original post on your Page.


Originally published on CIO |  Click here to read the original story.
Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Ask a Question