Like SocialOomph, HootSuite is purely cloud-based, but it sports a slick, attractive interface. Its dashboard offers a centralized location for tracking multiple social media accounts, including those on Twitter, Facebook, Google+, and LinkedIn. HootSuite's basic features compare nicely to those of both TweetDeck and SocialOomph, as it too permits you to schedule tweets, manage direct messages, and view @ replies easily. Business users in particular will appreciate the statistics that HootSuite delivers, which allow you to see whether your tweets are gaining traction.
If you're a social networker who's really, really social, you'll like Seesmic Desktop 2. This application (and its Web-based counterpart, Seesmic Web) supports more than 90 third-party services through its integrated marketplace. Twitter, Facebook, LinkedIn, Ping.fm, and Salesforce Chatter are just the tip of the iceberg; Seesmic also supports other apps and services such as Klout, Stocktwits, Yammer, and ZenDesk.
The slick-looking Sobees desktop application helps you manage the big three of social media: Twitter, Facebook, and LinkedIn. You can use it to update your status across one or more of the networks at the same time, and easily search Twitter. Sobees also points you toward trending topics on Twitter, but since much of this information is labeled 'Sponsored content', it's difficult to determine how hot a topic really is.
If you want to keep a little distance between your Twitter and Facebook accounts, don't worry: You don't need a full-featured management tool to do so. A little utility like Selective Tweets can help. This Facebook app lets you send certain tweets over to Facebook simply by ending them with #fb. It doesn't get any easier than that.
Focusing on Twitter