May 30, 2012, 1:37 PM — Accepting credit cards used to be expensive and complicated: You needed to set up a merchant account with a bank, you had to buy or lease a card reader, and you had to pay a setup fee, subscription fees, and fees on every sale you made. Today, a swarm of credit card processing apps for smartphones and tablets has rendered the process easier, cheaper, and highly mobile.
Most of these mobile payment processing services offer pay-as-you-go plans, in which you pay only a fixed percentage fee per transaction. Although these fees are typically higher than what you'd pay under a traditional arrangement, these newer services can provide any small business a simple, economical way to accept payments via credit card. And instead of making you invest in an expensive card reader, these services offer free readers that can fit in your pocket or bag. Just plug one into the audio jack on your smartphone or tablet and launch the accompanying app, and you're ready to accept credit card payments for your goods or services.
Most of these plans add value with features such an inventory system, where you can save prices and descriptions of the products you're offering for sale. Several provide a full point-of-sale system, which enables you to attach cash drawers and receipt printers.
We examined four mobile payment processing services, along with their respective card readers and software. Each supplies an app for iOS devices (iPad, iPhone, and iPod Touch), and three of the four offer an app for Android phones and tablets, but only one service supports BlackBerry devices.
Choosing the Right Service
Accepting credit card payments can be a boon to your business, but the associated fees can be a drag on profitability. PayAnywhere's pay-as-you-go fee of 2.69% per swipe is the least expensive of the four services we looked at, while Intuit's GoPayment and VeriFone's SAIL tie for second with fees of 2.7% per transaction. Square's 2.75% fee is the highest of the four.
If you're processing more than $1300 in payments each month, you might be better served by one of the subscription plans that combine a monthly fee with a lower per-swipe rate: GoPayment costs $13 per month with a swipe fee of just 1.7%, and SAIL costs $10 per month with a swipe fee of 1.95%.