Before you set up an internal blog, do your homework, study the business case, and ensure that it's the right internal social platform for your organization. Even if an internal blog is just what your organization needs, don't just throw together a WordPress site and send out an email encouraging employees to join in on the fun.
Before an internal blog goes live, make sure to ask:
- What's the reason for the blog? Sharing information; creating a collaborative forum to solve problems; creating a repository of knowledge and tips; offering sales or engineering support?
- What standards and guidelines are in place for posting? Do your general conduct standards suffice or do you need to draft an additional social governance model?
- What are the penalties for violating those rules? If you're in a larger business, has HR signed off?
- Who gets to post? Executives, department heads, or everybody? Will there be a blogging schedule, "champions" who post frequently, or a free-for-all?
- Will you require employees to keep tabs on the blog, or treat it as a supplemental resource?
- Should you set limits--such as duration, timing or frequency--on how much time employees can spend reading the blog?
- Should you set limits on the type of discussion on the blog? Should it be shop talk only or is the occasional off-topic post allowed? What about company rumors? What will you do if something negative occurs to your organization and a heated debate sparks up?
Most importantly, an internal blog should be not only an open forum, but also an effective resource--and a reflection of your company.