Recruiters and employers regularly look through LinkedIn to find candidates and a professional picture sets the right tone. So it's time to update that old photo of you in a concert t-shirt. Find the most professional looking picture of you and crop it to a head shot. Once you have chosen a photo it's time to upload it to your LinkedIn profile. This can be found by clicking on Profile -> Edit Profile and then clicking on "Edit Photo" in the upper left hand corner of your page.
4. Update your Professional 'Headline'
Your headline, located just beneath your name, is set by default to populate this field by grabbing your most recent job title, which isn't always in your best interest. This is the first thing people will see when visiting your page and as always first impressions are often the most important. Since you can only make one first impression, this message needs to be clear succinct, meaningful and tell people what you are about. Use one or at most two of your top keywords in your headline.
5. Let Your Personality Shine
Your "Profile Summary" is where you can show a bit of personality. Some people copy and paste their cover letter into this section; others use their resume summary. According to Zukow that's not enough, he recommends adding as much relevant data as needed. Your job here is to get readers to take notice and compel them to want to know more about you. Include your accomplishments, your experience and technological prowess. You have 2000 characters here--make them count. Use them all if necessary and sprinkle in keywords where possible. There are many samples available with a simple Google search.
6. Build Your Connections and Connect With Groups
Get out there with the people in your field and interact--that's what social networking is all about. That doesn't mean "connect" with every person, targeting the right people is paramount to your success. Be selective and choose respected colleagues, industry experts, potential clients and the people they work with and so on. In an article from Forbes.com entitled, Recruiters Say: Avoid LinkedIn At Your Peril, Kathleen Yazbak, partner at Executive search firm, Bridgespan Group, had this to say, "using LinkedIn to be strategic about expanding your network is just plain smart."