Address your post to "Public" -- that delivers the post to people who have circled you, and makes it available on the Internet just like any blog post or other Web page.
Actively moderate. Engage with constructive commenters and block spammers and trolls. Circle the people who are particularly interesting. Cultivate community.
If you want to see how many people have read your post, you can open Picasa Web Albums (the photo service that Google uses on the back end for all Google+ photography) click on the picture that accompanied the post in question and it will show you how many times that picture was viewed (the same number who viewed your post).
I've blogged extensively for more than a decade, using Movable Type, TypePad, Blogger, Posterous and Tumblr. And I think Google+ is by far the best blogging platform I've ever encountered.
Sure, you give up design customization, archiving and widgets. But you gain more of what you were looking for when you decided to blog in the first place: Readers, community, influence and learning.
If you're not sure, why not try it as an experiment for one month? Announce your experiment on your blog and add a link to your profile.
And please drop me a line on Google+ to let me know you're doing this!
Mike Elgan writes about technology and tech culture. You can contact Mike and learn more about him at Elgan.com, or subscribe to his free email newsletter, Mike's List. You can also see more articles by Mike Elgan on Computerworld.com.
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