Jobs shakes up Apple management over MobileMe debacle

Apple Inc. CEO Steve Jobs has given MobileMe to the executive who heads iTunes, part of a shake-up over the sync service's public problems since its launch last month, according to a memo sent to company employees earlier this week.

In the e-mail sent to workers Monday, Jobs admitted that the launch of MobileMe "was not our finest hour," saying it "was simply not up to Apple's standards." He also acknowledged that the service, which debuted July 11 along with the iPhone 3G and the new App Store, needed more testing and should have been rolled out in phases.

The secretive CEO also said he had revised Apple's table of organization.

"We are taking many steps to learn from this experience so that we can grow MobileMe into a service that our customers will love," Jobs said in the e-mail, which was first reported by the technology site Ars Technica, and has also been obtained by MacWorld, a Computerworld sister publication. "One step that I can share with you today is that the MobileMe team will now report to Eddy Cue, who will lead all of our internet services -- iTunes, the App Store and, starting today, MobileMe."

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