Salesforce-Adobe deal could boost profile

By , InfoWorld |  On-demand Software, Adobe, Adobe Flash's deal with Adobe Systems linking Adobe Flash to the cloud application platform could help better establish as an entity separate from the company's core online CRM platform.

Announced Monday, the deal involves provision of a unified development environment, Adobe Flash Builder for, for more easily deploying Flash applications on The environment is expected to be used for applications to extend CRM applications, to build business applications or Web sites and to build desktop applications that can run outside of a browser.

[ See InfoWorld's report on Adobe's own cloud services. ]

"We think this will drive a wider [use] of," said Eric Stahl, director of product marketing at The three-year-old platform currently has 63,000 customers who have built 120,000 applications.

A current user of agreed. The Adobe endeavor "will widen a lot of eyes around what can do," said Adam Wiebe, managing partner with Infowelders, which offers a hosted professional services application on that is not tied to the CRM application. The company also provides its Infowelders Revenue Heat Map on the AppExchange online application store.  Revenue Heat Map is linked to the CRM system and visualizes past and future revenues.

The arrangement calls for using Flash on the front end of the application and's Apex programming language on the back end. Developers could access the database. They also would use Adobe Flash development technologies including MXML and ActionScript.

An Adobe official sees the deal with as a way to make more mainstream., said Dave Gruber, group manager with the Adobe platform business unit, has been well-respected by users but has had a lack of visibility and a lack of tooling for deploying applications to the cloud.

"This solution provides a very mature tool offering," Gruber said.

"This will open up a new audience for the [platform]," which would be the Adobe Flex developer base, he said. The Flex framework is part of the Flash platform. Gruber said he sees applications being built ranging from mobile workforce applications to inventory management and supplier and manufacturing-related applications.

"The other big use case of this offering will be for the installed base to add rich data visualization to their applications and extend those applications with richer workflow," said Gruber.

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