ITWorld

Why High-Tech Sales Gurus Go Low-Tech

High-tech sales pitches have historically fallen into one of two categories: not so bad or awful. At the core of the problem, of course, is the salesperson's reliance on PowerPoint and the customer's expectation of a boring slide deck as what should constitute a sales call.

IT Marketing Proven Tips on Building a Client List

If you are like a lot of other computer consultants, you might not understand how important having a solid IT marketing plan is to the future of your business. You might think that your friends, family, colleagues and others in your circle will be a never-ending source of clients that will bring needed revenue to your business.

Valuing Customer Relationships

Business owners, even ones who understand and develop technology, need every possible advantage in competing with larger companies in their space.

One of the main advantages of a smaller company is that they can develop stronger relationships with their customers and clients.

How to Become an IT Consultant

Would you like to become an IT consultant, but you’re not quite sure where to start? Or are you looking into how to become an IT consultant on behalf of a friend, family member, or colleague, and want to make sure he or she is on the right track?