March 09, 2010, 5:50 PM — Anyone who's spent time in Northern California knows that "hella" is synonymous with "a lot" or "very". Now a University of California at Davis physics student has started a quixotic campaign to enshrine the word as an official metric prefix, like kilo- and mega-; it would denote 10 to the 27th power. Sure, it's silly, but the prefix for 10 to the 24th is "yotta", so obviously silly is no barrier here. Read more

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