You talked about how LifeLock has forced credit bureaus to improve their services. How's that?
If you look at some of the new products offerings, instead of it just being a credit report from Experian they have had to up it to a free credit score. They have had to go offer incremental services. They had to go out and start doing more public record searches and be more proactive about looking for solutions. TransUnion has come out with Zendough, which is again not just about them selling you TransUnion profiles about you. They actually have had to go out and start aggregating from other places. They've had to elevate their game some, so if you become a victim, someone is truly there to help you. Now they've got a long way to go, but they would not have done any of this on their own.
What's your response to critics who say that a lot of what LifeLock does can be done for free by consumers themselves?
I tell them, I want you guys to keep focusing on the past and we'll continue to blow by you like we have already done. To any consumer, I welcome you to come and look under the covers. Come check out LifeLock for what we are and the service we provide. We will gladly compare ourselves to any service out there both on the front line of defense and on the back end. In a split second [consumers] will find that they can't do this for free by themselves.
Jaikumar Vijayan covers data security and privacy issues, financial services security and e-voting for Computerworld. Follow Jaikumar on Twitter at @jaivijayan or subscribe to Jaikumar's RSS feed. His e-mail address is email@example.com.