On the other hand, security firm Solutionary's Chief Security Strategist Jon Heimerl notes that some things won't change: "We will see errors in operating systems, configuration errors or lapses, errors in applications, and errors in judgment by people who fall for social engineering attacks. Most of what we will see in 2011 will be nothing new."
6. Develop a Flash/HTML5 Strategy
Are you going to develop your Website in Flash or the newcomer HTML5? Sadly, you're probably stuck with both, at least for now. Click Here offers some advice on when you might want to consider one or the other: Flash if you're heavily into Webcams or need DRM, HTML5 if mobile and Apple devices are a concern. But even this digital ad agency thinks that clients will need to pursue development on both technologies for the foreseeable future.
7. Get Ready for Video
It's everywhere. From Youtube to Netflix to Skype conversations, video streams are clogging up the pipes everywhere from the backbone to your internal Wi-Fi network. You'll need to prepare to upgrade capacity appropriately, or try (in futility) to lock down your network and keep video out. Given the increasing importance of video as a sales and customer service tool, though, the latter is probably a fool's errand.
8. Put Your Social Media in Order
It's Facebook's world now. We just live in it. Today, there's nothing that isn't affected by social networks, and shopping is increasingly driven by Facebook, Twitter buzz, and even Youtube videos.
Of course, Groupon and its ilk play a huge role here, too. Old Spice's "I'm on a horse" commercial reportedly doubled sales after it became a Youtube hit and social news meme, and the trend--called "social selling"-- is on the rise.
Joshua Bixby of Web acceleration firm Strangeloop predicts that next year, 15% of all sales will come via social media and mobile apps. Even so, the Guardian Life Small Business Research Institute found in a new study that, for small businesses, their Websites were more important as sales-generation tools than any social media strategy.
9. Figure Out the Cloud