How to clean up your online reputation

Taking control of your online reputation may seem like a daunting task, but it doesn't have to be difficult.

By Sarah Jacobsson Purewal, PC World |  Security, reputation management, Social Networking

Such companies may be worth looking into, but there is no magical way to erase content from the Internet. Once something is uploaded to the Web, it's impossible for you or a third party to remove it without help from the administrator of the Website where it appears.

It's even harder to remove content from search engines (like Google) that cache their results and enable surfers, with the click of the Cached link, to view content that has been "removed." In addition, the Internet Archive's Wayback Machine stores records of Websites dating back to the 1990s.

Organizations such as ReputationDefender, RemoveYourName, and Integrity Defenders offer business packages to help you take on your online reputation. Essentially, however, these services focus on two tasks: requesting that negative information about you or your company be taken down, and helping you create new content to displace the negative content.

ReputationDefender, which is perhaps the best-known reputation-oriented service, charges between $3000 and $10,000 to monitor your reputation. RemoveYourName and Integrity Defenders are a bit cheaper; their packages start at $3000 and $630, respectively. Often the quoted prices are just a starting point. ReputationDefender charges extra, for example, for helping you get rid of unsavory remarks that they uncover.

Here are some key points to remember if you decide to hire an online reputation management company:


Originally published on PC World |  Click here to read the original story.
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