How to clean up your online reputation

Taking control of your online reputation may seem like a daunting task, but it doesn't have to be difficult.

By Sarah Jacobsson Purewal, PC World |  Security, reputation management, Social Networking

BrandsEye weighs each mention of your company as coming from an important or unimportant source and gauges how much effect each mention has on your overall reputation (similar to the way the Google search algorithm supposedly works).

Step 2: Address the Issues

  • Read the reviews, both negative and positive. People usually spend more time reviewing services they feel strongly about, whether that feeling is love or hate. You can thus use negative online reviews constructively, especially if reviewers bring up legitimate complaints.
  • Contact Websites if you encounter any false or unnecessarily vindictive reviews, and request that they be removed.
  • Respond to customer complaints by apologizing and offering your side of the story. Then if someone later sees the negative comment about your company, they'll also see that you're committed to fixing and fostering good relationships with your customers. No matter how tempting it is, never trade insults with the customer--it's harder for potential customers to identify with you than with a fellow consumer.

Step 3: Connect and Create Content


Originally published on PC World |  Click here to read the original story.
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