It suggests that even with legislation to prevent it, there will be a lot of cheating and a lot of surreptitious ways to gather and confirm private data.
Ultimately it suggests the only place it would be possible to start closing off the vein is to make the brazen, wholesale collection, use and manipulation of private data illegal.
That, at least, would add some pressure to slow the flood of private data and push the balance of power back to the point that it's possible to be too paranoid about the kind of information web sites are collecting about you.
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