- Regulatory frameworks (and corporate pricing policies) should allow companies to offer a range of tradeoffs to customers: higher cost for more privacy, lower cost for less.
- In both cases web sites should make clear the data they demand, potential benefit of providing more private data and allow consumers to choose settings that reflect the value they put on both data and purchase price.
- Regulations requiring that web sites exchange personal profiles of customers would make switching from one vendor to the other easier and less expensive for consumers, but it should be up to consumers whether or not their individual profile should be passed around. – Study on Monetising Privacy (paraphrased), published by European Network and Information Security Agency (EISA) 3/23/2012
|Economics of privacy: experimental results|
|Provide more data||Same price||Market share||Price difference||Market share|
|Site A||Demands cell number||17%||-||69%|
|Site B||No cell number||83%||.5 Euro (66¢) extra||31%|
|Receive more ads||Same price||Market share||Price difference||Market share|
|Site A||Will email ads||38%||-||87%|
|Site B||Won't email ads||62%||.5 Euro (66¢) extra||13%|
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