Big Data for marketing: Respect consumer privacy or get burned

By Thor Olavsrud, CIO |  Big Data, Marketing

Close the loop on communications. Use what comes back from customers to fuel further conversations and provide rewards to customers that shared their data with you.

Thor Olavsrud covers IT Security, Big Data, Open Source, Microsoft Tools and Servers for CIO.com. Follow Thor on Twitter @ThorOlavsrud. Follow everything from CIO.com on Twitter @CIOonline and on Facebook. Email Thor at tolavsrud@cio.com


Originally published on CIO |  Click here to read the original story.
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