September 28, 2012, 12:28 PM — Facebook Gifts, the new social gifting service launched by Facebook on Thursday, might encourage users to expose information like their home addresses, birth date, clothing or shoe size that could pose security and privacy risks, according to security experts.
Facebook used to have a Gift Shop application that allowed users to send virtual gifts in the form of images, but it was discontinued in August 2010. The revamped Facebook Gifts feature is the result of Facebook's May acquisition of mobile e-commerce app Karma and allows users to send physical gifts to their friends.
"Choose a gift, attach a card and send," Facebook said Thursday in an announcement on its website. "You can post your gift to your friend's timeline or send it privately. Your friend can then unwrap a preview of the gift and it will show up on their doorstep a few days later."
Facebook has partnered with many vendors in order to offer a large selection of gifts that includes stuffed animals, cupcakes, toys, coffee mugs, Starbucks gift cards and more. The company receives a percentage of every gift purchase.
Facebook Gifts will be rolled out gradually to users starting with those in the U.S, the company said. Users will have the option to send gifts from the birthday reminder panel on their news feeds or by clicking on a gift icon in a friend's timeline. The payment can be made before or after the intended recipient has accepted the gift.
Recipients will receive a notification when someone sends them a gift and can select the item's size, color or even swap it for another item of equal or lower price. They then have to input a delivery address or select from the ones already saved under their account.
The launch of the new Facebook Gifts service is good news for Facebook investors because it will provide the company with a new revenue stream and the feature might even prove popular with users in the long run. However, some security experts are concerned about its security and privacy implications.
"The amount of private data users are sharing on social networking sites already exceeds all security precautions," said Bogdan Botezatu, a senior e-threat analyst at antivirus vendor Bitdefender, via email Friday. "Making it so much easier for the user to add a number of addresses they can receive parcels at (including probably work or school addresses) would make it even easier for real-life criminals to gather information about a potential victim."