Keep in mind that the issue is not limited to Android. The Bit9 report focuses on Google Play and Android apps, but the problem stems from poorly developed apps, and users who blindly accept whatever permissions are requested without considering the implications.
Use caution. Next time you download some arcade game app, think twice about whether it really needs access to your GPS location data. If you download a music playing app, ask yourself if it really needs permission to access all of your contacts and personal information. Make sure you know what permissions you are granting before you tap to accept them, and don't install apps that require questionable or suspicious access to your device.