Verizon patents DVR that tracks your actions

Thought it may not come to fruition, Verizon in a 2011 patent filing proposed a set-top box that shows ads based on what you're doing.

By Caitlin McGarry, PC World |  Security, DVRs, Verizon

In a statement to NBC News, Verizon said it "has a well-established track record of respecting its customers' privacy and protecting their personal information. As a company that prizes innovation, Verizon takes pride in its innovators whose work is represented in our patents and patent applications. While we do not comment on pending patent applications, such futuristic patent filings by innovators are routine."

Regardless of whether Verizon's patent turns into in a tangible product on the market anytime soon, there are privacy concerns to be addressed. What will companies do with the data they collect from tracking your actions and conversations? Will you be able to opt in and out?

"That issue will never cease," Blau says. "We've jumped into the land of hyper-tracking, hyper-personalization. These types of technologies will only become more prevalent in the future. Kinect, gesture-driven gaming, was just the start."


Originally published on PC World |  Click here to read the original story.
Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Answers - Powered by ITworld

ITworld Answers helps you solve problems and share expertise. Ask a question or take a crack at answering the new questions below.

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Ask a Question
randomness