Fun fact: Shrinivas Kumar, the inventor of the core technology, was previously solutions architect at VMware, and TaaSERA's approach is described as optimized for VMware-based infrastructures.
Headquarters: London Founded: 2012 as a joint venture by ARM, Gemalto and Giesecke & Devrient Funding: Undisclosed, although "tens of millions" in investment is being bandied about in the media Leader: Ben Cade, CEO, a former executive of ARM where he led the Secure Services Division
Why we're following it: Trustonic has what's called its TrustZone technology embedded in integrated circuits which it wants to see used for purposes such as secure encryption key storage in mobile devices or electronic payments or television set-top boxes. Debuting in December 2012, Trustonic is a play by techno-savvy Europe-based firms to get the rest of the world to embrace its crypto-based model, essentially an embedded operating system of sorts, as a common platform to roll out new ways to deliver subscriber-based content like video or pay for things or other personalized services on mobile devices. So far, Trustonic is being backed by firms that include Cisco, Samsung, Symantec, Sprint, Nvidia, Good Technology, Wave Systems, MasterCard and 20th Century Fox Entertainment, among others. Though details are sketchy, Stephen Bye, CTO at Sprint, said the carrier expects to make use of the technology in the future to deliver services.
Fun fact: Trustonic's crypto-based technology is already deployed in the latest Samsung Android Galaxy S III and Note II mobile devices.
Headquarters: New York City Founded: 2009 by Ben Matzkel, chief strategy officer, and CTO Maayan Tal, both from McAfee Funding: $10 million from 406 Ventures, New Science Ventures and Harmony Partners, plus a few million in angel-investor funding Leader: Elad Yoran, chairman and CEO, whose 20-year career in cybersecurity includes stints at Riptech (acquired by Symantec) and Sentrigo (bought by McAfee)