In addition, Symantec will be focusing on offerings in 10 core areas: Mobile Workforce Productivity, Norton Protection, Norton Cloud, Information Security Services, Identity/Content-Aware Security Gateway, Data Center Security, Business Continuity, Integrated Backup, Cloud-based Information Management, and Object Storage Platform. Symantec is emphasizing that cloud-based services and mobile smartphone and tablet security and backup will be front and center. Bennett, who said he didn't envision additional inroads into "network security," said he and his team met with over 50 enterprise and government customers, and asked for specific advice from analysts, among others, before reaching the decision to do what was announced yesterday.
"Before, it was all about the PC," said deSouza, the top director for how these ideas will be technically implemented. "Now it's mobile devices, BYOD, web platforms." The old enterprise network is not being replaced by cloud and mobile but expanded by it, he noted, saying it means there are simply more "control points" to be protected.
DeSouza acknowledged that Symantec's share of the security market has been falling over the last six years or so. Not only do traditional competitors such as McAfee remain a force to be reckoned with, but start-ups are also gaining a foothold in newer areas. DeSouza also said Symantec faces competition in various ways from the operating-system "stack providers" such as Microsoft with Windows, Apple with its iOS platform or VMware with its virtualization platform. But he said Symantec's advantage in meeting these challenges is through a "cross-platform, "heterogeneous" approach that will "scale" in terms of security and backup services and products. Symantec also emphasized the consumerization of IT and the "ITization of the consumer" now provided with ever-more powerful cloud and mobile technologies, is blurring the old demarcations between the role of enterprise network and the role of the individual.