Recycle data centers, preaches Dell

December 3, 2008, 10:57 AM —  Techworld.com — 

Dell believes that customers do not necessarily need to build new data centers, and is now offering to show customers how to optimise their existing ones to extend their life span.

Dell says that its expertise in this area came about two years ago, when it discovered it had reached the capacity limits of its two data centers (DCs) in Austin Texas. Rather than going to the expense of simply building a new data centre, the company instead looked at whether it was possible to squeeze more life out of its existing DCs.

"Michael Dell looks at building new buildings in order to make money, and not making money in order to build buildings," explained Rick Becker, VP, Software and Solutions Enterprise Product Group at Dell.

Becker was one of the men charged with overseeing the redevelopment of Dell's data centre resources. Dell estimates that its own data centre optimisation has internally reduced costs by more than $29 million (£19.6 million).

"When we optimised our own data centers, we learnt a lot of lessons," Becker told Techworld. "And now we want to share these lessons with our customers," he added. To this end, Dell is offering customers a data centre optimisation service.

Alongside the service, Dell is offering some simple advice, in line with the company's established policy of simplifying IT. This includes the decommissioning old servers, consolidate existing equipment; virtualise as much as possible, and re-equipping with new kit in order to take advantage of much better energy efficient technology.

On the consolidation point, Dell points out that many companies have unnecessary servers running in their DCs, legacy of past projects, but which are not shut down because managers don't know what they are used for.

Becker said that with a 70 percent server volume reduction, coupled with an equipment refresh with energy efficient products, a typical data centre would see 50 to 70 percent less energy use.

Becker also makes it clear that he is also a big fan of virtualisation, and believes that this is one of the most important ways for companies to reduce their server sprawl and optimise their server resources. "At Dell in 2006, we only had 543 virtual machines. Now the number is over 5,000," he said.

"We will also ask customers to raise the temperature of their data centers," said Becker, pointing to the fact that most data centers are currently too cool.

Sign up for ITworld's Daily newsletter
Follow ITworld on Twitter @IT_world

I like it!
Close

On Twitter now

dell

Powered by Twitter
You are logged in | Sign out
Sign in and post to Twitter

What are you thinking?

Cancel Tweet sent

On Twitter now

Comments

Recycle Data Centers

Computer Buyback and Recycling Programs attempt to reduce the amount of electronics in landfills by refurbishing for further use or by safely recycling it. Recycling and buyback programs offer customers a simple way to receive cash for their unwanted technology equipment or, if there is no value, recycle it.

There are effective solutions that make it easy for customers to go green. A Computer Buyback and Recycling Program is an example of reducing environmental impact by providing a convenient way for customers to responsibly recycle data center equipment. Environmentally, RICOM is committed to offering products and services that are environmentally practical throughout their life cycles.

Remanufacture and reuse is only one component of the environmental lifecycle. A complete approach to the environment considers all aspects of a product's lifecycle and footprint of a product. Systems that can be upgraded using refurbished components extend the end date of their use. Refurbished components in new products and packaging are an alternative of cost savings.

Hardware asset recovery has value with used equipment Trade-in/trade-up, donation and off lease programs. Buying refurbished technology, established end of life recycling programs is green and good business. New virtualized data center solutions as well as energy star certified products cuts power costs, and consolidates data center real estate. Recycling computers rather than depositing them in landfills or shipping them off for other nations has risk of sensitive data. Disk data sanitation services offers a 3X overwrite process and is considered standard in the industry providing adequate protection against confidential information from being retrievable. According to IBM’s survey, 90% of healthcare service industry respondents perform sanitization of hard drives internally, and only 5% rely on a third party.

RICOM extends environmental technology solutions saving customers money. Electronic products make up the fastest growing segment of our landfill waste. According to the Environmental Protection Agency, in 2007, more than 63 million computers in the United States were traded in for replacements, or simply thrown out. Discarded computers don't just take up space in a landfill. Careless computer disposal spread toxic wastes of more than 100 chemicals leaching in the soil. Be responsible, reuse certified refurbished equipment, and recycle your aging data center equipment that is cost effective both business and the environmentally.

Green Asset Recovery and Refurbished Solutions, contact RICOM http://www.shopricom.com/
| reply

Recycle data centers, preaches Dell

A Computer Buyback and Recycling Program is an example of reducing environmental impact by providing a convenient way for customers to responsibly recycle data center equipment.
| reply

replica bags

Women like jewelry replica bags as men like cars ,yet ,they are more crazy .They also like cloths ,but don't as much as replica handbags .Jewelry give more confident to them ,that why jewelry industries are so lucrative .
| reply
peer-to-peer

jfruh
Apple syncing patent can't come soon enough

pasmith
New Twitter features borrow from 3rd party clients

Esther Schindler
Open Source Changes the Software Acquisition Process

mikelgan
How to set up continuous podcast play on the new iTunes

David Strom
Five important Windows 7 mobility features

sjvn
Guard your Wi-Fi for your own sake                        

Sandra Henry-Stocker
Grepping on Whole Words

 

Sidekick: The Good News & the Bad News
Either way you look at it Microsoft Data Center management did not follow standards or best practices in this failure. In which case it makes me wonder more about the outsourcing of corporate data much less personal data.
- mburton325

Join the conversation here

The Daily Tip

The Daily TipQuick, practical advice for IT pros. Made fresh daily.

Hot tips:

Want to cash in on your IT savvy? Send your tip to tips@itworld.com. If we post it, we'll send you a $25 Amazon e-gift card.

Newsletters

Subscribe to ITWORLD TODAY and receive the latest IT news and analysis.

I would like to receive offers via email from ITworld partners.
By clicking submit you agree to the terms and conditions outlined in ITworld's privacy policy.
Featured Sponsor

AISO founders envisioned a Web hosting company that was environmentally friendly. While the company employed energy-efficient innovations like solar panels, its infrastructure produced unacceptable power and cooling requirements. Find out how AISO leveraged AMD technology to overcome their challenge in this case study white paper.

In this whitepaper, Scalar explores the opportunity to change the landscape with respect to mission critical databases built around Oracle. Leveraging technologies such as Linux, high-end commodity processing power and Oracle RAC technology to architect, design, build and maintain database infrastructure that delivers maximum availability, reliability and performance at a fraction of traditional cost.

On a typical day, weather.com, the Web site for The Weather Channel in Atlanta, serves up between 15 million and 20 million page views. But in September 2004, when back-to-back hurricanes ransacked Florida, the peak traffic on one day more than tripled: over 70 million page views by more than 7 million unique visitors. Read the full success story now.

Marketplace