September 06, 2008, 11:30 AM — One of the comments on my last post said Chrome's entry to the market is more than a browser war, it's really a browser versus Operating System war. If you tilt your head just right and squint a little, you can make a case for AGATT â€“ All Google, All The Time.
In case you haven't looked lately, the Google Apps page continues to offer more tools, and the tools that are there tend to improve just a little bit each month. A Google employee told me recently that they new Spreadsheet wasn't a full-featured product when they started it 18 months ago, but now you can do just about anything with it you can do with â€œotherâ€ spreadsheets (that means Microsoft, but Googlers don't say that directly). Plus, you and four of your friends can work on the same spreadsheet at the same time. Try that with the â€œotherâ€ option.
Let's see if All Google All The Time would work for most small business users. Start the day by looking at your calendar â€“ AGATT. Check your e-mail â€“ AGATT. Read a few news Web sites â€“ AGATT. Blog about a news story â€“ AGATT. Send an IM to a coworker to read your blog â€“ AGATT. Modify a contract document â€“ AGATT. Repeat.
We could go on an on, but the trend is clear. Companies that use Google Apps Premiere, the $50 per user per year product, can easily build their entire workday around Google products, and do so for less money and less hassle than by following other paths to a full workday solution. It will be interesting to ask some Google folks if they already have some case studies of companies following the All Google All The Time computing model.