October 15, 2008, 11:47 PM — Integrated Marketing —
Business owners, even ones who understand and develop technology, need every possible advantage in competing with larger companies in their space.
One of the main advantages of a smaller company is that they can develop stronger relationships with their customers and clients.
Since earning a new customer is 6 to 7 times more expensive than retaining an existing one (according to Frederick Richheld, author of The Loyalty Effect), it makes sense to focus on increasing the total amount they spend with your business.
It's important to be able to not only determine how valuable those customers are but to also choose the right customers to focus on --- after all, not all customers will bring the same amount of revenue, and some will be more ready to refer you into their networks than others.
Sidekick: The Good News & the Bad News Either way you look at it Microsoft Data Center management did not follow standards or best practices in this failure. In which case it makes me wonder more about the outsourcing of corporate data much less personal data.
- mburton325
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We have 5 copies of these two new books to give to some lucky readers. The deadline for entries is November 30, 2009.
AISO founders envisioned a Web hosting company that was environmentally friendly. While the company employed energy-efficient innovations like solar panels, its infrastructure produced unacceptable power and cooling requirements. Find out how AISO leveraged AMD technology to overcome their challenge in this case study white paper.
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On a typical day, weather.com, the Web site for The Weather Channel in Atlanta, serves up between 15 million and 20 million page views. But in September 2004, when back-to-back hurricanes ransacked Florida, the peak traffic on one day more than tripled: over 70 million page views by more than 7 million unique visitors. Read the full success story now.
Esther Schindler
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Sandra Henry-Stocker
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