November 16, 2008, 1:25 AM — When it comes time to market your small business online, it's important to understand the difference between building technology for its own sake versus creating value for yourself and your potential customers. Some companies build websites that focus solely on their look but not on how to convert their visitors into customers, or even how to ensure that the site is found in the first place.
Companies that create a complete online presence focus not only on the look of a site, which is important for establishing credibility and rapport with prospects, but also on ensuring you build a strong online reputation and a broad search engine presence. This article by Integrated Marketing Experts talks about how to design a good looking website with search engines and your online reputation in mind.
