December 18, 2008, 9:52 AM — Are you a computer consultant that breaks out in hives when you think about being a software reseller?
You might be confusing the low-margin sales of desktop PC’s, notebooks, or servers with actually integrating software and other products into comprehensive business solutions for small businesses. If you plan carefully, you can profit from your clients’ need for full-service support from their software reseller.
The following 3 tips can help you learn how to incorporate being a software reseller into your more profitable IT services business and attract great clients.
1) Embrace Your Role as a Technology Influencer. An IT consultant that also acts as a software reseller knows that smart selection of products can make installation, support, troubleshooting and upgrading work a breeze. Choosing the right software for systems can dramatically boost system reliability, which helps keep your valued clients happy. If you rely on someone else to choose software, you increase the chances of your solutions being less effective. When software acts up or is incompatible with existing hardware, clients get really frustrated and might actually end up blaming you for problems. As a software reseller, you can enhance the overall solution you bring to clients and give them a single point of contact. This in turn eliminates frustration and nurtures trusting, long-term relationships.
2) Pay Attention to New Advances in Technology … But Be Wary! There will always be new software and hardware on the horizon, but that doesn’t mean you have to jump to incorporate all of it into your small business clients’ solutions just because you want to stay up to date. A successful small business software reseller keeps an eye on new products for clients, but is always mindful of overall solutions and what will work best and most cost effectively. You can’t let your love for new gadgets and bleeding-edge technology get in the way of responding to client needs.
3) Know Where the Real Profit Opportunities Are for a Software Reseller. IT consultants do have a big opportunity for profit from software sales, but often not in the actual profit margins of the software applications themselves. Software resellers are successful when they act as their clients’ primary technology influencers. If you are going to add software sales to your repertoire, you need to not think of yourself as a purveyor of products, but rather as a professional that will recommend what to buy based on end-to-end small business solutions.
In this short article, we looked at 3 tips to help you profit from being a software reseller and build a steady client base. Learn more about how you can get great, steady, high-paying clients as a software reseller now at http://www.SoftwareResellerSecrets.com
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