That's not to say those three areas any are less important to companies today, however: They're just more mature types of enterprise software. In fact, the data shows that more than 50 percent of the respondents are piloting, in production or upgrading their CRM and ERP application suites right now.
In other words: While CIOs and their companies are still trying to figure out the scope of their BI strategy (a.k.a., "the new kid on the block"), they're currently hand's on with CRM and ERP software, attempting to extract the expected business value from those deployments.
Now, whether they will actually do that task is best left for a follow-up survey.
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Read more about applications in CIO's Applications Drilldown.