"Let's say I teach a course to marketing students and I know they need some analytics skills. Often, I only have a small part of my course that I can devote to teaching analytics software, so for me to ask them to pay for software they might just use for a few days is just not an option," she said.
"It is a very special time in the history of statistics ... every big company is using statistics to compete and business analytics is one of the main tools today and students feel it. They know exactly what is going on," he said.
Ben-Gal said his students are fascinated by the subject. "Sometimes it is only a question of branding. For example, when you say statistics, it is not sexy enough for them. But when you say data mining -- which means in many cases very similar techniques -- they will jump on it," he said.
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