Your business is going to need a Website, but that doesn't mean you have to hire a designer or hunker down with a $399 copy of Adobe Dreamweaver CS5 ( Macworld rated 4 out of 5 mice ). Realmac Software's $79 RapidWeaver ( Macworld rated 4.5 out of 5 mice ) ships with a plethora of gorgeous, customizable site themes, as well as "page types," such as photo galleries, blogs, and even straight HTML pages for the ultimate in customizability. It plays well with the rest of OS X and iLife. You can add Web stats tracking. RapidWeaver can publish to Apple's MobileMe with a couple clicks, or to any Web host with just a couple more. But RapidWeaver's real strength lies in its rich, diverse plug-in ecosystem. Tons of developers build add-on themes, page types, and more to make RapidWeaver do virtually anything with just a couple clicks. Use plug-ins to open a Web store, host a forum, or create an engaging portfolio, usually without touching a single line of HTML code.
If you're getting into the publishing business or you want to make writing or blogging a focus of your work, you'll need a great blogging client. Whether you publish to a Blogger site, collaborate with clients on WordPress, or wade through the rest of the jungle of publishing platforms, Red Sweater Software's $40 MarsEdit ( Macworld rated 4 out of 5 mice ) can handle it all. It's a streamlined blogging client that lets you write and save drafts offline so you never have to lose a post if your browser crashes. MarsEdit sports a flexible text editor, iLife integration, and support for every publishing platform that matters.
After you get your site published or your blogging name out there, you'll need a way to get in touch with your industry, customers, and audience. These days that can mean juggling multiple social networking sites just to keep up. Simplify these duties by using Realmac Software's $29 Socialite (formerly EventBox) to access everything from one place. Socialite works with Twitter, Facebook, Google Reader, Flickr, and Digg. You can add multiple accounts for each service to manage work and play in a single app, making Socialite a one-stop shop for getting you or your company's name out into the social Web.