"The nine to five day is gone and physical locations are going away too," says Pontefract."Enterprise 2.0 technologies are allowing that to happen and are connecting people to other people, to work projects, career opportunities and intelligence like never before."
Pontefract offers this advice for large companies trying to get on the E 2.0 train: Don't try to do it alone.
"Adoption can be hard when it changes the culture," he says.
"But there are innovators within every company, you just have to find them. Start a council, invite people to round tables and Web casts, start blogging, create a help site. We've done all these things through our council to get the company inspired about what Web 2.0 actually means, technologically as well as culturally."
Shane O'Neill is a senior writer at CIO.com. Follow him on Twitter at twitter.com/smoneill. Follow everything from CIO.com on Twitter at twitter.com/CIOonline.