Bradley recently deployed graphics software from SmartDraw that comes with templates for different types of graphics to plug into e-mail messages, Word files, PowerPoint presentations and Excel spreadsheets.
BBK used to use Microsoft's Visio, which also had templates, but Bradley found it took too long for employees to learn. As a result, fewer employees were trained and requests for graphics backed up. SmartDraw also cost less than upgrading Visio and buying licenses for additional users, Bradley says.
Read more about customer relationship management (crm) in CIO's Customer Relationship Management (CRM) Drilldown.