Expect to see predictive analytics dovetail more closely with CRM (customer relationship management) strategies, particularly in analyzing social networks and social media for insights into consumer activity, Kobielus added.
"A lot of this is converging with CRM. You can expect to see CRM vendors embed predictive models into their overall product portfolio," he said.
It's also likely that CRM vendors will acquire predictive analytics vendors as well as partner with companies like SAS Institute and IBM, according to Kobielus. "All of those guys, big and small, they're going to need to add this to their applications to stay in the running in a world where more interactions with customers are in social media."
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris's e-mail address is Chris_Kanaracus@idg.com