February 22, 2011, 9:50 AM — Adobe today is announcing version 5.4 of its Adobe WEM (Web Experience Management) suite of content and campaign management tools. Based on the CQ5 content management system acquired from Day last year, Adobe WEM adds a capability to automatically reformat Web pages using Adobe's Device Central technology when displayed on various mobile devices and to handle marketing campaign management across websites, social networking, and other customer conduits. The suite also integrates the user traffic and engagement tracking from Omniture SiteCatalyst, the Web tracking suite that Adobe also bought last year.
The combination should allow Web publishers, marketers, and others to create websites that support membership and targeted experiences (such as custom content based on ID), integrate with CRM systems, and track Web-based marketing campaigns across multiple channels. The tool offers code, forms, and WYSIWYG design interfaces for Web page creation, and drag-and-drop application of tracking tags to individual Web pages and their fields.
The mobile capability adjusts layouts for various devices based on parameters set in the Web pages' templates, and can substitute, for example, HTML5-compatible H.264 video when displaying Web pages on Apple iOS devices in place of Flash video, given that iOS devices do not support Flash. Other enhancements include support of HTML5 video on desktop and mobile websites, improved community moderation tools, and the ability to create and install additional server instances on public cloud platforms when traffic scales beyond the locally installed server capacity.
The base WEM product, called WCM (Web Content Management), starts at $120,000, with costs rising based on the size of the deployment. The costs of add-on modules vary based on scale as well, starting at $50,000 per instance.