July 01, 2011, 2:20 PM — I'm keeping this one short because most people already have a foot out the door for the Fourth of July holiday weekend.
Social games maker Zynga on Friday finally filed to go public. I say "finally" because the word on the Internet Tuesday was that Zynga would file on Wednesday, so there may have been a delay, or the ubiquitous "people familiar with the matter" weren't quite correct, at least about the timing.
(Also see: Zynga reportedly set to file for IPO)
But just to prove I'm not making this up, here's Zynga's S-1, filed with the U.S. Securities and Exchange Commission on July 1.
We'll get under the IPO hood, so to speak, next Tuesday, when most readers will be back.
One thing I will say now is that the timing of the filing is weird. Why file for a long-awaited public offering on the day before a long, summer holiday weekend? Or even on a Friday, for that matter. It's like one of those classic Washington Friday-afternoon document dumps.
Those, however, are done to minimize coverage. You'd think Zynga would want to make a big splash in the tech/business press. Guess what, you crazy social game makers? The pool's almost empty now.
I'm not implying Zynga has anything to hide; indeed, unlike other companies that have recently gone public, it's profitable. I just think the timing is odd.
In any event, I'm eager to dig into the filing. Until then, here are some facts and observations:
* Zynga hasn't settled on a ticker symbol yet, though ZYNG is available.
* Notes to prospective investors in an S-1 filing shouldn't include the sentence, "My kids decided a few months ago that peek-a-boo was their favorite game." I feel strongly about this.
* The company says it hopes to raise up to $1 billion, though those figures often change, with Pandora providing the most recent example.
* There's no share-price offer range yet.
* Zynga claims it has 232 million average monthly active users in 166 countries.
* Players worldwide spend 2 billion minutes a day on Zynga's games. By my math, that breaks down to nearly 1.4 million 24-hour days of playing games on Zynga. A day!