July 12, 2011, 6:26 PM — Google is launching on Tuesday a redesigned Android Market client for phones that is intended to better showcase top applications and features an improved UI and faster downloading of products.
Google already has begun a phased rollout of the client to phones running Android 2.2 or higher. The update should reach users in coming weeks, said Eric Chu, of the Android Developer Ecosystem, in the Android Developers blog.
The home screen featured with the client offers a new promotional page with top content. It also lets users find books and movies, with the intention of driving more return visits to Android Market, "For developers, the new Android Market client means more opportunities for your products to be merchandised and purchased," Chu said.
"To make it fun and easy for users to explore fresh content, we've added our app lists right to the Apps and Games home pages. Users can now quickly flip through these lists by swiping right or left, checking out what other people are downloading in the Top Paid, Top Free, Top Grossing, Top New Paid, Top New Free, and Trending lists," Chu said. With the client, Google is bringing to phones features introduced for the Web earlier this year. In May, Google brought out features like top app charts and "trending apps," which are applications growing in the number of daily installs.
Also featured in the updated client are "significant" changes to the app details page, such as moving of the application name and price into a compact action bar at the top of the page, giving users quicker downloading. To help developers promote products, the page includes a thumbnail link to product videos displayed at full screen when in landscape orientation. "For users who are ready to buy, we've streamlined the click-to-purchase flow so that users can complete a purchase in two clicks from the app details page. During the purchase, users can also see a list of your other apps, to help you cross-sell your other products," Chu said.