Steve Jobs dismisses as 'hogwash' rumor Apple board is searching for successor

Report claims company's directors in discussions with executive headhunters

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Whether it's ever gone beyond casual "we really should think about this" talk is anyone's guess, since the newspaper's source said "everybody in the room is sworn to secrecy."

Apple's continued string of spectacular quarters and record high stock price make it tempting for directors and investors to put the succession issue on the back burner. But it's not going away, no matter how many iPhones and iPads the company sells.

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