Gaming and the enterprise: Managing the risks

Security, handling virtual currency and intellectual property are all considerations.

By Joaquin Gamboa, Computerworld |  Security, gamification, insider

Gaming for the enterprise (or gamification ) has lately been making the rounds in CXO circles. For those not already familiar with the concept, "gamification" means incorporating games and game mechanics into non-game activities; in other words, making something that is not inherently a game -- such as a marketing campaign or employee training -- feel like a game.

[Gaming tech spurs development of hyperfast medical imaging systems and Gartner thinks you should play more games at work]

Effective gamifying is far more nuanced and complex than just adding features to an existing non-game, but it includes making the non-game feel like a game by incorporating challenges to be overcome, giving points or other virtual goods to users as a means of promoting desired user behavior, providing awards and levels reached based upon a user's success and showing rankings or leaderboards that allow users to compare their performance to that of others.

Game mechanics are effective behavioral change agents because they satisfy basic human desires for reward, status, achievement, self-expression and competition. (For an excellent source on this, read Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete by Byron Reeves and J. Leighton Read.)

To continue reading, register here to become an Insider. You'll get free access to premium content from CIO, Computerworld, CSO, InfoWorld, and Network World. See more Insider content or sign in.


Originally published on Computerworld |  Click here to read the original story.
Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Answers - Powered by ITworld

ITworld Answers helps you solve problems and share expertise. Ask a question or take a crack at answering the new questions below.

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Ask a Question