"This simple description creates a common language for technology and the business to discuss issues relating to day-to-day operations and strategy to improve capabilities," Ares says. "The framework is used consistently across all business units to develop our investment plans," he says.
Jeff Scott, principal analyst at Forrester Research, also suggests you ensure enterprise architects and IT are on the same page before you approach business leaders about EA. "There is nothing worse than the CIO pitching one view and the architects showing up with another," Scott says. "And I see this much more often than you would imagine."